For CPG brands, ingredients are the foundations of your product. Unfortunately, it’s not as simple as them tasting good. It’s important to think about their source, quality, pricing, consumer perceptions and more. With more and more consumers paying attention to that tiny writing on the back of food and beverage packaging, it’s vital that you […]
Newsflash: you’re not selling a consumer packaged good product. You’re selling a brand. And consumers are always looking for brands whose ethics and identities align with their own. Especially in the oversaturated market of food and beverage, businesses need to find a way to stand out from their competitors. And the best way to do […]
Holiday and seasonal promotions are the go times for the majority of consumer packaged goods (CPG) businesses. Whether it’s Black Friday, Cyber Monday, Christmas, New Year, 4th July, or any other significant holidays, brands from all industries get ready to promote their businesses in line with annual events. Because they happen every year, consumers wait […]
Your business is thriving, you’re excited for what’s next, and looking forward to expanding. But how do you take that next step and make sure your products are flying off retailers’ shelves? This is where distributors come in — and finding the right distributor for your business is crucial to success. The food and beverages market […]
Writing a CPG business plan? It can be a daunting prospect. There’s a lot of research to do and a bunch of information to get down on paper. But break it down into bite-sized stages and getting your business plan document together becomes a much easier task. Here’s our ultimate guide to writing a CPG […]
Consumer packaged goods (CPGs) add more than $2 trillion to the US’s GDP, dominating the retail sector both online and in-store. But while legacy megabrands like P&G, Unilever and Nestlé have long controlled the market, upstart CPGs are fighting back — and winning. In fact, as of 2020, small and extra small brands are now […]
Food labels talk a big game in 2021. Gluten-free, organic, unprocessed, natural — the list of possible product credentials goes on and on. And how many people actually know what they mean? When you’re in the CPG business, you want your customers to know all the benefits of your product, but how do you navigate […]
Branding is the silent advocate of your company. It can differentiate and elevate your products above the competition. Not only this, but a great brand creates a sense of fun and originality, too! Logos are at the heart of branding and great logos are icons in their own right. Take what’s known as the “fab […]
The US consumer packaged goods market is the largest in the world. With an estimated value of over $635 billion – who wouldn’t want to get involved with this super-charged growth sector? Is Packaged Foods a good career path? According to the GMA, incomes within the CPG industry are$4,000 more than the national average. What’s more, […]
What are your dreams and ambitions for 2022? While quitting your cookie habit and finally using that gym membership may make your personal list this year, what New Year’s resolutions will you make for your business as a CPG owner? We can reassess goals at any time. But there’s something about January 1st and the […]
Traditionally, developing an exceptional website with the best possible user experience wasn’t top of a CPG brand’s to-do list. Selling in stores and via partner websites meant maintaining a great CPG brand website just didn’t feel worth the time and money required. But over the past year or two the industry has altered – dramatically. […]
CPG marketing tactics are always evolving. But the past 18 months have really brought this fact home. Consumer brands – along with the rest of the world – have ridden a huge wave of change, one that doesn’t look set to recede any time soon. Ecommerce, social awareness and the COVID-19 pandemic have dramatically altered […]
When it comes to marketing your business online, Instagram is the ultimate visual medium – which helps when a picture tells a thousand words. Users of social media platforms scroll through an average of 300 feet of newsfeed content every day, so you’re going to have a lot of tough competition if you want stand […]
We’re calling it, plant-based foods have become mainstream. Whether it’s startups or established consumer packaged goods (CPG) giants, everyone wants a piece of the plant-based pie. Don’t get confused with the term vegan. While they’re similar in meaning, they have important differences. For instance, your plant-based pie may be vegan, but your vegan pie might […]