With the growing demand for organic, plant-based and natural food and drinks, there are now more consumer packaged goods (CPG) brands than ever innovating their way into delicious new products for us to try. But, knowing how to find new organic food brands can be tricky. Although plant-based and organic diets and lifestyles are becoming ever-more […]
The majority of CPG brands understand the importance of a social media presence. But understanding CPG social media analytics? That’s a whole other ball game. Presented with a dashboard full of charts and stats, it can be hard to work out what it all means for your brand. Nevertheless, this invaluable info can tell you […]
Energy drink branding is often as punchy as the kick they’re meant to deliver: flashy and bright, with primary and contrasting colors and bold lettering. But while the sugar-forward brands have long dominated the consumer packaged goods (CPG) market, a new type of energy drink has now entered the field: the healthy, natural, plant-based alternative. […]
This week, Buffalo Market co-founder Sean Howell joined a panel of LGBTQ+ entrepreneurs at Nasdaq’s LGBTQ Leaders Conference in New York. The annual event brings together industry trailblazers to share their thoughts and experiences as queer people in the business world and explore calls to action for the community. Before co-founding Buffalo Market, Howell served […]
When a consumer packaged goods (CPG) brand has a finished batch of products, there are several transportation methods for getting them into stores. Each method varies slightly, but the primary aim is to get their products from point A to point B as efficiently as possible. Direct store delivery (DSD) is a transportation method that’s […]
Bread packaging can often fall into the trap of looking the same as every other bread product on the shop shelf. For consumers, this gets boring quickly — and doesn’t help your product to stand out! So, how do you make sure that your bread packaging encourages customers to pick up your bread brand while […]
The national economy came to a screeching halt at the start of the ongoing COVID-19 pandemic in 2020. And, even then, Texan leaders were still adamant about initiating plans to reopen their state as early as May 2020 (just goes to show that none of us knew just how disruptive coronavirus was actually going to […]
As a CPG, you already know that packaging can be one of the trickiest things to get right. In fact, it can be the difference between ‘standout’ and ‘lose out’ when it comes to CPG products. Though we don’t like to judge a book by its cover, when consumers are making a snap decision over […]
As a CPG, you already know that packaging can be one of the trickiest things to get right. In fact, it can be the difference between ‘standout’ and ‘lose out’ when it comes to CPG products. Though we don’t like to judge a book by its cover, when consumers are making a snap decision over […]
We believe in being different from the rest and unique in our approach. Not only did we want to create great tasting chips, but we knew it had to be “better for you” by offering meaningful nutritional value such as all natural, Non-GMO ingredients, 0% transfat, and added protein/fiber. Unlike most mainstream corn chip brands […]
Shopping local has tremendous environmental benefits, no matter what you’re looking to buy. When it comes to honey, not only are you helping the planet (and community businesses), you’re helping yourself too. Rokus Armonas and his wife, Kelli, run Bay Area Bee Company maintaining hives in backyards throughout the Bay Area. The people who own the […]
Not all types of food in the United States end up in the fridge, freezer, or pantry. Nor are they consumed by Americans. A good number land in bins and landfills as food waste. The Department of Agriculture (USDA) estimated that as much as 40 percent of the country’s total food supply were wasted. This […]
Consumers’ hunger for natural foods is stronger than ever. Whether it strengthens their immune system, gives them a bounce in their step or clears their skin, they want to know that what they’re putting into their bodies is going to benefit them in some way. What even qualifies as a natural food or ingredient? Well, […]
It’s safe to say we’ve all heard about Black Friday. This year the designated day of frenzied shopping officially falls on Friday 26th November (although projected supply shortages mean some brands announced their sales a whole month early). For many people, Black Friday is a chance to grab great deals and find desirable holiday gifts […]