Customer loyalty has historically been a tricky one to nail for consumer packaged goods (CPG) brands. Most CPGs manufacture their products then ship them off to stores and retailers to sell, resulting in virtually no interaction between the brands and customers themselves. Fewer customer interactions means that there has been little data to work with […]
When you start out in the CPG industry, it really helps to know a lot about the field you’re diving into. From competitors in the local area to food trends that consumers are following – and the best distribution companies to partner with. Doing your research will really pay off! Here’s our quick and dirty […]
Winter is the perfect time to enjoy root vegetables such as carrots, and there are good reasons why it’s one of the most popular and common vegetables in stores. The average American consumed over 13 pounds of them in 2019, with the country producing 1.5 million tonnes in total (85% of which are grown here […]
We love dishes that inspire and serve up romance. We’ve built this recipe for two and even offer some time saving tips. It’s an elegant and quick romantic dinner for two, but it’s also easy – just two steps! Wonderful served with steamed asparagus and roast or mashed potatoes. Ingredients: 2 (4 ounce) filet mignon steaks ½ teaspoon […]
Want to get your CPG product out into the world? Partnering with a food distributor is a sure-fire way to achieve those ambitions. A CPG food distributor will act as the middleman, between you – and the restaurants or retailers who will use or stock your product. They play a very different role to a […]
The global population has increased dramatically over the past century due to advances in medicine, and lower mortality rates. This rapid growth has impacted the farming industry in a major way — nowadays, the focus of agricultural systems has been to meet the needs of the present population. Unfortunately, many of the practices we are […]
Between 1950 and 2010, the global population skyrocketed from 2.5 billion to 6.9 billion. That’s an increase of 174% in just 60 years. With such a staggering upswing, the agricultural industry was faced with the overwhelming pressure to meet the needs of a fast-growing population. The majority of farmers switched to industrial farming practices in […]
Ghee is having a surge in popularity across the globe right now. But do you know what it is? If not, don’t panic. Until fairly recently, ghee was almost exclusively used in India and Middle Eastern countries — but has since taken off in Western countries too. Ghee is a type of clarified butter. This […]
Representing one of the most influential consumer bases in the country, the millennial generation – also known as Generation Y and peopled by those born between 1981 and 1996 – is renown for having some of the most adventurous kind of spending power. Interested in every emerging trend from cryptocurrency to the rise of organic produce […]
The coronavirus pandemic has affected every part of our lives for almost a year now, and while things are beginning to improve there is still a long way to go. Businesses will reopen in the months ahead, and with this a sense of normality will reinstate itself – but it’s hard to overlook that the […]
Whether you’ve decided to make your CPG brand fully organic or want to dip a toe into the organic and natural market, it’s important to find a distributor who shares your values. There’s no point in building a sustainable and natural brand, only to partner with a massive distribution company who don’t specialize in that […]
From metal straws to reusable coffee cups, we’re all trying to do our part to look after the planet. By now we know great packaging design can increase sales, create a stronger brand identity and we all want to stand out on shelves. But we are also aware of how competitive the CPG market is, […]
Consumers are increasingly looking for sustainable, ethical products. This is a tough challenge for those in the agriculture industry when so many studies pinpoint the sector with some of the highest emissions. According to the EPA, agriculture is the second highest producer of global greenhouse gas emissions. Now, for a sector that specializes in producing […]
A perfect breakfast, after lunch or dinner dessert, or a quick snack. Yogurt is not only one of the most versatile foods, but also one which has digestive benefits, can lower blood pressure and reduce your risk of osteoporosis Made by fermenting milk, yogurt is rich in either whey (water-soluble) or casein (insoluble) protein – […]