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Why is a Store Locator Important for Your CPG? When designing (or redesigning) your CPG’s website, you can’t underestimate the power of the store locator. Why is a store locator so important? Click though to find out… ![]()
How to Set Goals in Your CPG Analytics Data holds many lucrative insights for your CPG, but are you collecting and assessing the right data? In this guide, we look at the best data analytics goals for CPG. ![]()
What Are The Best Traditional Marketing Strategies For CPGs? Everyone know the importance of online marketing these days, but let’s not forget traditional marketing. Outdoor advertising, in-store samples and paper advertising are all often overlooked. And they shouldn’t be! We talk you through all the traditional marketing tools that are often forgotten today. ![]()
How To Tell Your CPG Brand Story Every brand has a story, and people want to hear it. In this blog, we describe the process — and need for — CPG storytelling… ![]()
How CPGs Can Build the Best Contact Page A CPGs ‘Contact Us’ page is one of the, if not the most, important pages on your website. For customers and for retailers. We take you through some of the most important things to consider to make sure yours is as optimized as possible. ![]()
How To Use Analytics For CPG Brands Analytics for CPGs can be confusing, whether you’re an all-new CPG brand figuring out your metrics for the first time or you’ve been around for a while, we hope this guide to analytics for CPG brands helps streamline your strategy. ![]()
How To Improve Engagement with your CPG on Social Media
Tired of putting work into your social media and not getting much engagement in return? You’re not alone! Engagement is good for your brand, it shows new customers you mean business and it boosts brand awareness too. Let’s take a look at everything you can do to increase engagement on your social media channels!
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10 Tips To Increase Your CPG Website Traffic
Getting existing customers –– and hopefully new ones! –– to visit your website is vital for your CPG. Much like your social media pages, you need a good strategy in place to keep your website traffic high. We talk you through some ways to improve your CPG website and attract more visitors.
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Wholesale Food Distributor Visalia Are you looking to launch a CPG in Visalia, CA? Here we round up everything you need to know about CPG in the city and the distributors you’ll have to work with ![]()
7 New Year’s Resolutions for CPG Owners Could you do more to scale your CPG in 2022? How about to connect with your customer community and hone your marketing comms? In this list, we provide 7 New Year’s resolutions for CPG businesses. ![]()
Cracking the Code For Growth — What CPG Marketing Should Focus On Now The consumer packaged goods (CPG) industry has long been at the forefront of innovation. It’s a market that’s constantly evolving and adapting to consumer demands. We talk you through the importance of market research, adaptability, transformation and key market segments you should be focusing on the CPG growth. ![]()
How to Calculate your Carbon Footprint as an Indie CPG We are all aware of the importance of measuring your company’s emissions, but did you know it is relatively simple for you to calculate it yourself as an indie CPG? That’s right! We talk you through the steps and figures you need to collect to how large your company’s carbon footprint is. And better yet, how to offset it. ![]()
What Trends are Influencing CPG Marketing in 2021-2022? We know marketing is constantly changing, but what should your CPG be focusing on? We talk you through current trends from digitalization to personalization to make sure you’re doing the best you can for your CPG.
