November to January is arguably the biggest season for retail in the US. Thanks to major sales and holiday shopping, brands across all markets are likely to see a spike in sales. That’s why the last few months of the year is an opportune time to focus on promotions. You can tie promotions into the […]
In many ways, avocado is one of the original superfoods. From the turn of the millennium, they’ve grown in popularity every single year; nearly four times as many were consumed last year compared to 2000, with Americans munching through over 2.6 billion pounds of them last year. “America’s new favourite food” declared the Washington Post […]
Halloween is over, November is in full swing, and we’re heading into the busiest shopping period of the year. But after a fairly disruptive few years, it’s hard for CPG brands to know exactly what to expect. One thing we do know is that now is the most important time for retail brands. Last year, […]
The autumn and winter months are a big time for promotions. There’s Halloween, Thanksgiving, Black Friday, Cyber Monday and of course, Christmas and New Year’s Day! It’s a vital time for CPG brands. On average, CPG companies spend around 20% of their revenue on trade promotions — and for good reason too. There are massive opportunities […]
Running a restaurant is a costly enterprise, no matter where or when you do it. From the initial investment into the business itself – signing the property lease, deciding on your final interior design, determining your marketing budget – to eventually turning the lights on and hiring your staff, every part of getting your restaurant […]
It’s often said the thing writers are most afraid of is the blank page, and the little cursor blinking at them expectantly as they wait for the words to flow. In all artistic endeavors, the blank canvas can be a daunting concept as the thousands of ideas spinning around in a person’s head somehow need […]
If there’s one thing we’re sure of, it’s that CPG isn’t the easy sector to break into. There’s a whole new language to learn — and fast! There’s nothing worse than being caught out by the jargon, so we’re here to break it down for you. In this blog we’ll simplify the differences between a […]
Bok choy isn’t simply delicious, and a great way to add colour, flavour, and texture to a number of dishes (but especially stir-fries). First cultivated in China thousands of years ago, it was revered as much for its medicinal and health properties as for its great taste – not for nothing is it officially classed […]
As a CPG business, you may be listening to predictions about the future of blockchain technology, wondering what it will be like when it finally becomes a practical, competitive tool. If that’s you, then you’ve been waiting and wondering for too long because blockchain is already here. And now, it’s reshaping the food and beverage sector […]
CPG is a famously competitive industry. There’s always high demand for CPG products — which is great. But there are lots of CPG brands around and consumer loyalty is at an all-time low. When your CPG competitors are tempting consumers away from your product offering, it’s easy to see them as a threat. But the […]
There’s no denying that industrial farming practices have solved many of the problems we used to face. Unfortunately, these intensive agricultural practices over the last few decades have been incredibly damaging to our earth and are completely unsustainable. Soils have been left in poor condition thanks to decreased biodiversity, lessened water retention, and a reduced […]
Michelin chefs like Michael Mina have a star ingredient to their burgers – Piedmontese Beef. It’s often called the “Next Wagyu” but it’s quite different, tender but lean vs the heavy richness of Wagyu. Here is our recipe for the Piedmontese Burger. 16 ounces Piedmontese ground beef ¼ teaspoon extra-virgin olive oil Salt and pepper […]
Promotion is essential to a CPG’s success. No one is going to buy your products unless they know about them! These days, promotion isn’t just about simple advertising. It’s wide-ranging and multifaceted. From online ads, social media presence, in-store imagery, influencer marketing, and PR work, there are a lot of moving parts when it comes […]
At Buffalo Market, we believe in healthy food. We believe in better. We’re working hard alongside local farmers and producers to bring you the freshest, tastiest food we can, and where possible, this also means organic. It’s well known that, as a general rule, organic is better for both your body and the environment, but […]