Would you shop with a sustainable CPG brand over one with shoddy environmental practices? The majority of consumers definitely would. The recent UN IPCC report has highlighted the pretty darn serious state of the climate crisis. And the environment has never been higher up the agenda. CPG brands are taking note. Companies are increasingly doing their bit […]

What is Putting something in inverted commas can make a significant impact on how it is perceived by the…

Once a company establishes its own consumer base, its reputation for quality can then be attributed to their brand. Almost as important as the product on sale is the brand recognition of that outlet, retailer, or food service hub. You’ll know you’ve really made it when a distinct icon – or even a single letter, […]

The saying goes that the customer is always right and that their requests should not be questioned too much, if at all. But it’s more likely than not, as a restaurant owner, that you and your staff will be pitted against a wide array of customer queries relating to everything from where a particular ingredient […]

Until recently, the term “organic” was something many consumers would understand as somehow being ‘better’ than something that wasn’t organic, but without precisely knowing why. The term would conjure in people’s minds the image of open pastures, of sun-dappled fields and cows happily munching grass on an acres-wide farm – but they couldn’t quite say […]

Consumer demand for organically produced goods is skyrocketing. Organic sales in the United States soared to a new high of $62 billion in 2020, jumping by a record 12.4% from the previous year. Whilst this was partly due to higher levels of home-cooking instigated by the global pandemic, the demand for healthy options is here to […]

When it comes to food and beverages, Los Angeles has anything and everything the discerning consumer could wish for! As a Hollywood hotspot, hub for arts and culture and a focal point of the healthy living scene – it’s one of the most exciting places to eat and drink in America. Competition for CPGs in […]

Sacramento, CA– Buffalo Market, an online farm to fridge delivery grocery store, announced on Thursday that the company will be expanding their footprint the Bay Area to the Sacramento region, increasing employees and facilities . The online supermarket also announced it is expanding grocery delivery services to greater Sacramento. Buffalo Market is a digital grocery store that offers an organic […]

Fall and winter mean root vegetable season, and one of best, and most delicious, is parsnip. Closely related to carrots and parsley, pastinaca sativa is native to Eurasia and has been cultivated since the 7th Century BC. Known for its sweet, rich flesh, it was actually used as a sweetener in Europe before the arrival of […]

Although food is a physical, emotional and sensory-driven experience, much like everything else these days ー it must get itself a following online.  It doesn’t matter how juicy and soft your burritos are – if you don’t have the meaningful tagline and the slick logo, a modern audience won’t look twice.  We live in a […]

Los Angeles is a melting pot for all kinds of food. They’ve got the culturally traditional, the artisan farm-craft specialties, street food fair, and the ingenious fusions. It’s also ground zero for health and wellness, which means that when the foodies are taking time off from dining out, they’re dining in with the freshest produce […]

Broccoli has a long history – the Romans absolutely loved it. In fact, the variety most commonly found in supermarkets today is Calabrese broccoli, so named after Calabria in Italy, a region where it’s been extensively cultivated. But there is so much more to this family of Brassica oleracea – purple broccoli being a great […]

Hearing the phrase ‘Black Friday’ instantly conjures images of shoppers lining up outside in the cold, charging into department stores, and squabbling over discounted plasma TVs. But soon, these snapshots of the day after Thanksgiving will be a thing of the past.  Things are changing –– and as a CPG company, going into Black Friday, you […]

One of the helpful things about organic produce is that it changes color to let you know whether or not you should be eating it, and a particular shade can give you a lot of information as to the quality of the product you’ve bought. If your bananas are still green, you’ll want to wait […]