People love a good story. We’ve been consuming them in one form or another since birth. Stories resonate with us, they engage our emotions and they stick in the memory. This is why you need to weave CPG storytelling into your branding. The importance of CPG storytelling There’s no getting away from it. The CPG […]
Offering a multitude of minerals, antioxidants, and a good dose of protein, eggs are the small white superfoods worthy of the title of “nature’s multivitamin”. In fact, eggs offer so much protein that the U.S. Department of Agriculture actually categorised them as meat products alongside beef, chicken, and pork in the ‘90s. Whether they’re poached, pickled, fried, […]
Organic is not simply about eating healthier – it’s about changing the way we think of farming, food, and how we treat our planet. Climate change is one of the gravest threats humanity has ever faced and, along with rising inequality and economic stagnation, is a problem in need of urgent solutions. Organic agriculture can […]
According to a study from Gallup, 66% of US employees are not engaged in the workplace. Furthermore, 13% are actively disengaged. These employees are doing the bare minimum to stay employed, or maybe even less. And you can bet that they’re the ones most likely to take the cash to quit. The Benefits of Autonomy in the […]
One of our favorite things to do at Buffalo Market is to introduce you to new local farmers, products, and recommendations. This is part of farm to table mission. We love to share tips on products and have you get the most of your experience. Every item we offer must meet our strict sourcing criteria. We […]
For such a small, unassuming little vegetable, ginger packs a hell of a punch. Famed for its pungent, spicy aroma and warm peppery taste, it’s widely used as a spice and commonly found in Asian, Chinese, Indian, and Caribbean cuisine. Although it resembles and is called a root, ginger is actually a rhizome, or underground stem, of a […]
Big data is a big deal. But you know that already! It’s why you’re reading about goals in analytics right!? We’ve already taken a look at how important analytics are for CPGs. But what exactly should you do with all this data? This is where goal setting comes in… The top performing CPG brands take a […]
If you had to write out the qualities that would define a perfect city for launching a new food product, you’d be describing Visalia. As an agricultural city smack bang in the middle of San Francisco and L.A., it’s hard to think of a more prime location — for CPGs and distributors alike! Visalia is […]
Would you shop with a sustainable CPG brand over one with shoddy environmental practices? The majority of consumers definitely would. The recent UN IPCC report has highlighted the pretty darn serious state of the climate crisis. And the environment has never been higher up the agenda. CPG brands are taking note. Companies are increasingly doing their bit […]
Cactus water is a new sports drink that has cacti as the main ingredient. It is popular because it contains electrolytes, which are important for athletes and people who exercise. Cactus water is also healthy overall because it provides potassium to balance out sodium levels in your body, helping with muscle recovery after an intense […]
Unlike many other fads that come and go with the tide, being environmentally conscious is one trend that will never go out of style. If anything, this evergreen lifestyle choice is one that will only become more and more prescient in the years ahead, and can implemented across every level of day-to-life: whether it’s reducing […]
What Is Farm To Table? Farm To Table is another term for local ingredients, and buying directly from a food producer can have a range of benefits for everyone, not to mention the environment. What Is A Vegan Diet? A vegan diet is one which cuts out eating animals and animal produce such as eggs and […]
From rolled oats and all-purpose flour to chia seeds and teff, Bob’s Red Mill is a leader in wholesome whole grains and healthy foods. Offering some of the finest whole grains, flours and mixes on the market, Bob’s Red Mill uses traditional, time-honored techniques to mill their grains. Their slow, low-temperature stone-milling process ensures that […]
Buffalo Market is a digital grocer reinventing the supermarket model with local delivery but focusing on scaling local suppliers and farms. While others compete on delivery speed, Buffalo Market is focused on the ultimate needs of consumers, quality products, and predictability. Founded six months ago, Buffalo Market has already delivered thousands of groceries to Bay […]