Curious customers that want to get to know your company better don’t have a lot of options. They could perhaps find a few staff photos on Instagram, check out your Linkedin, but their first port of call? The little ‘About Us’ button at the top of your website. It’s a useful way for customers to […]
Thanks to the last, long days of summer, September’s harvest is normally spectacular – it’s one of the best months for fresh, tasty produce. The month straddles the best of both worlds, with plenty of sumptuous fruit still at its peak, and the beginning of autumn’s rich bounty of root vegetables and hearty fare. Read […]
Who doesn’t love free goods? Freebies are always a hit amongst consumers, especially if it’s from their favorite consumer packaged goods (CPG) brand. With the move to the digital world, most free giveaways happen online now. It’s common practice for businesses to run free giveaways on social media, where their followers can be in for […]
So you’ve got a great brand, with excellent values, but how do you find a distributor? If you’re an organic food brand, you’ll most likely want someone who specializes in organic food — they’ll have the right contacts for you. So, how do you find the right organic food distributor for your business? Let’s find […]
Fall and winter mean root vegetable season, and one of best, and most delicious, is parsnip. Closely related to carrots and parsley, pastinaca sativa is native to Eurasia and has been cultivated since the 7th Century BC. Known for its sweet, rich flesh, it was actually used as a sweetener in Europe before the arrival of […]
If you run a food or beverage CPG brand, you’ll probably already know that getting on the good side of distributors can be the path to big opportunities. But with so many other brands vying for their attention (and distribution capacity), how can you make yours stand out? In today’s digital world, it all begins […]
Buffalo Checkout with Crypto will appear for a customer. When they finish loading their shopping cart and select payment times.. Appearing alongside other payment methods in the wallet like a bank account, balance or credit card/debit card, the Checkout with Crypto payment flow remains similar and familiar to other ways of checking out with Buffalo […]
Websites struggle to keep the attention of new visitors due to short attention spans and flashy advertising. In fact, people spend an average of 15 seconds looking at your content before closing the window and looking for something new. That’s not a lot of time to make a lasting impression. It’s not an easy task, […]
More often than not, a potential customer will make their decision on whether to visit your restaurant before they even see it. ‘See’ in real life, that is, as they will have already made up their mind based on the photos on your website or the Google reviews from previous diners. A large part of […]
Food is so much more than just something you stuff into your face on a lunch break – it’s the small pieces of magic that brings people together, setting the stage for good times and happy memories. Turning that passion for cooking into an enterprise that not only pays the bills, but puts a fire […]
The US food and beverage market is expected to grow consistently from 2021 to 2028. Online distribution looks particularly promising, as experts are predicting a CAGR of 8.5% for online purchasing across the same period. That’s good news for CPGs specializing in food and beverages, particularly those dedicated to bringing consumers organic, healthier foods. According […]
Nowadays, it’s absolutely essential for a customer-facing brand to have a good social media presence. Your Facebook or Instagram page is often the first introduction that customers have to your company and products. And if you’re a CPG brand trying to get your product stocked in stores, a strong social presence is essential –– buyers will […]
With so much focus on the amazing potential of digital advertising for CPGs, outdoor strategies can seem, well…a little outdated. But this shouldn’t be the case! Outdoor advertising is one of the best marketing strategies for CPGs. Why? Because brand awareness is at the heart of CPG success. It’s a tried and tested method of […]
There are 2 types of people in this world: those who won’t touch food as soon as it hits the expiration date and those who will give it a quick sniff and assure you that it’s fine, 4 days past the ‘best before’. Regardless of your personal beliefs around expiration dates, as manufacturers of food […]